Columbus, OH – BRANDED ENVIRONMENTAL GRAPHICS & SIGNAGE LEAD TO A MORE EXCITING CUSTOMER EXPERIENCE & MORE PRODUCTIVE EMPLOYEES.

What if branded environmental graphics and signage lead to a more exciting customer experience & more productive employees?

Jun 21, 2018

Here’s a few quick stats that would benefit you to know:

• According to FORBES a consistent brand across all platforms can increase revenue by almost 25 %
• According to FEDEX over 2 out of 3  consumers believe that business signage reflects the quality of its products & services

AND

• Anecdotally, employment recruiters say the number one question asked by talent is, “Is there a work from home option?”

Creating an environment where people want to come to work benefits everyone. Employees are productive, they enjoy coming to work, they’re reliable. The benefit is especially for your clients. Working with someone who’s happy at their job, engaged and actively listening to your clients goals and needs almost always ensures better result for the client and you.  Design & branding takes signage a step further, it’s a holistic approach to your image and messaging that makes it consistent.   Give yourself the opportunity to experience some of these benefits:  increase revenue, improve the quality of your image, increase work place satisfaction & retain your employees or associates.

Certainly, you are reading this because you have thought about your business or organizations brand or image, right?  But, what do you think OTHER people think about your brand or image?  Consider what the following people think about your brand or image: employees or associates & their families, customers or clients, vendors and the general public.  Sometimes it can be challenging to discover what other people think.  Frankly, you may have no idea what they think.   You are always inside looking out.  A different type of perspective from the outside looking in can be very beneficial and eye opening.

Here’s just a snippet of a few more questions for you to consider:

• Have you ever thought about what makes your business or organization unique or different?
• Are you able to quickly & concisely answer why someone would choose you over one of your competitors?
• How do you visually communicate your differentiators?
• How do you visually communicate what’s important to you?

We are not talking about signs.  Stop thinking about signs as a commodity and that you know what you want.  A  design & branding conversation explores ALL the things your business or organization does to visually communicate your brand & image to your employees, customers and the community.  Every single day we have conversations like this with businesses and organizations to understand and develop a consistent message that is on target and generating results.

One final thought.  Systems & processes are important, right?  They ensures benefits are brought to your customers, your employees & associates & you. Successful businesses and organizations are run by organized systems & processes by well trained people.  Just as you have systems & process to run your business or organization, there are processes & systems developed for design & branding.  This ensures that benefits are brought to you and your goals are achieved.  Reach out to find out more.